Thomas Shaw
October 13, 2017 

Best New England Marketing Firms New England Marketing Firms

Best New England Marketing Firms New England Marketing Firms

Category : Business Post

In an analysis of consumer behavior called “Tightwads and Spendthrifts,” Rick, Cryder, and Loewenstein identify that the level to which people will spend is determined by the psychological “pain” that the spending causes. People will spend, they argue, until it hurts.

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