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To become a certified media buying professional on Facebook, candidates must pass the 410-101 certification exam. The exam consists of 75 multiple-choice questions that must be answered within 105 minutes. The exam questions are designed to test the candidate's understanding of Facebook's advertising platform and their ability to apply that knowledge to real-world scenarios. Once the candidate passes the exam, they will receive a certification that demonstrates their expertise in Facebook advertising and their ability to manage Facebook ads effectively. This certification is recognized globally and is an excellent way for individuals to showcase their skills and advance their careers in the field of digital marketing.

Facebook Certified media buying professional Sample Questions (Q107-Q112):

NEW QUESTION # 107
You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

A. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.
B. You should change the image of the ad and re-launch it.
C. To appeal the ad and try to run it again.

Answer: A

Explanation:
Explanation
Personal Characteristics
Ads can't assert or imply - directly or indirectly - that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and more. You also can't call attention to perceived imperfections.
"Books for 14-18 Teens" are not acceptable because it implies you know the user's age.
Other things to keep in mind with language:
Vulgar language
Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying.
Deceptive claims
Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.

NEW QUESTION # 108
Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

A. Move the initial branding mention towards end of video
B. Shortened the video
C. Change the aspect ratio to square to increase visibility in the feed environment
D. Add text to convey the message without sound
E. Only use Instagram placement for the video ad

Answer: B,D

Explanation:
Explanation
To make a video more effective for the mobile-feed environment you can:
* Shortened the video
* Change the aspect ratio to square to increase visibility in the feed environment
* Add text to convey the message without sound
* Move the initial brand mention earlier
Other best video practices:
* Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
* Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
* Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
* Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

NEW QUESTION # 109
What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

A. You should go into location and see where current customers are really from.
B. You should see who from that customer base is also connected to your client's fan page.
C. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
D. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

Answer: A,C,D

Explanation:
Explanation
The main insights you should be looking from a database of customers you've uploaded should be several things:

* Demographics: Information regarding the customer database, age, gender, age-groups, lifestyle, relationship status, education level, and job title.
* Page Likes: Information regarding top categories or other fan pages that people interact with.
* Location: Region, country or city for your customer database. Language that they speak.
* Activity: Device that they use to access Facebook and activity levels they have interacting with Facebook content.
* Household: Income, household price/size/market value, spending methods, and habits.
* Purchase: Purchase behavior on several fronts.
For this case study, you want to look at top categories, location, and spending methods that they have in order to better segment your next core audience.

NEW QUESTION # 110
Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
B. There is no way of knowing on Facebook how much it would cost to reach both audiences.
C. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
D. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.

Answer: D

Explanation:
Explanation
The only way to truly know the cost of reaching the 1.5 million new potential audiences is through the Campaign Planner.
That is precisely the main objective of the Campaign Planner. You can estimate budget, reach, and frequency based on specific numbers. In other words, you can define specific results.
With the Ads Manager, you will only get estimates, but they will all depend on the performance of the ad.
With Campaign Planner, you can set the final results on Frequency, Reach, and Budget you need.

NEW QUESTION # 111
You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
B. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
C. Attribution window is set to 1-day view and 28-day click.
D. Views are called click-through attribution.

Answer: A,C

Explanation:
Explanation
The number of days between the moment a person viewed or clicked your ad and then subsequently took action is called an attribution window.
Facebook reports ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took action within the attribution window. This is called view-through attribution.

By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad.

NEW QUESTION # 112
......

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