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Facebook Certified media buying professional Sample Questions (Q47-Q52):
NEW QUESTION # 47
A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.
- A. The matched and unmatched hashes are kept for 180 days.
- B. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
- C. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
- D. The matched and unmatched hashes are deleted.
- E. Facebook will store all data from your CRM but hash it so people can't see private info.
- F. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
Answer: C,D,F
Explanation:
Explanation
Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .
Here's how it works:
* When you begin the process to share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
* We match the fingerprints of your hashed list against ours.
* The matches are added to a Custom Audience for you.
* The matched and unmatched hashes are deleted.
NEW QUESTION # 48
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.
- A. People who have viewed a view post on your Fan Page.
- B. You should research people connected to your Fan Page.
- C. You should upload a customer database and analyze their behaviors.
- D. You should research all users on Facebook with certain characteristics that match your target market.
Answer: B,D
Explanation:
Explanation
Audience Insights allows you to analyze and learn more about potential new markets and your current followers.
You can learn about their geography, demographics, lifestyle, purchase behavior, and much more.
As of 2018, you can NO LONGER analyze customer databases on Audience Insights.
Here is a list of audiences you can analyze in Audience Insights:
Here is an example of how insights report the information:
NEW QUESTION # 49
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
- A. Facebook Marketing Partners and Ad Auction.
- B. Facebook Auction and Facebook Marketing Partners.
- C. Facebook Marketing Partners and Insertion Orders.
- D. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
- E. Power Editor, Ad Auction, and Marketing Partners.
Answer: D
Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
NEW QUESTION # 50
You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.
- A. $4,000 lifetime budget with standard delivery.
- B. $7,000 lifetime budget with accelerated delivery.
- C. $28,000 lifetime budget with accelerated delivery.
- D. $28,000 lifetime budget with standard delivery.
Answer: B
NEW QUESTION # 51
You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.
- A. Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
- B. Duplicate the existing campaign and increase campaign spending limit to $20,000
- C. Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month. - D. Start a new campaign and set up the spending limit to $30,000.
- E. Raise the campaign spending limit of the existing campaigns to $30,000.
- F. Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
Answer: B,E
Explanation:
Explanation
You receive a month-long IO from a client for a new campaign with a $10,000 budget.
To manage this:
* Create a new campaign (or duplicate an existing one).
* Set a campaign spending limit of $10,000.
* Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.
* Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth pacing, make sure the sum of the budgets for active ad sets in this campaign reflect that you want
$10,000 to be spent over the course of the month.
The IO is increased to $15,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $15,000.
* Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend
$15,000 over the course of the month, starting from the original start date of these ad sets.
The IO is decreased to $9,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $9,000.
Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new limit.
In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to
$9,000.
* Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent over the course of the month, starting from the original start date of these ad sets.
The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of
$20,000.
You have two options for setting a new campaign spending limit here:
* Option 1: Start a new campaign
* Create a new campaign (or duplicate existing one).
* Set the campaign spending limit for the new campaign to $20,000.
* Ensure end date for the ad sets in new campaign align with end date of the new IO.
* Option 2: Continue working on an existing campaign
* Raise the campaign spending limit on the existing campaign to $30,000.
Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).
NEW QUESTION # 52
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