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Particularly for small and middle-sized businesses, it will be unrealistic to maintain a fully experienced and trained marketing department, considering the huge overhead and remuneration cost involved. Yet, marketing is one of the most important aspects of any business that a business dares not neglect – it is the source of sales, hence profit generation. The marketing team of any organization or business is responsible for communicating the overall image of a business, from branding to the point where sale is successfully accomplished. Therefore, the best way to cut back huge cost and at the same time accomplish successful marketing is to embark on marketing outsourcing.