Category : Video
Videos are fast becoming one of the most powerful tools of marketing promotion. According to the survey “The State of Video Marketing 2018” carried out by Wyzowl, 81% of businesses use video as a marketing tool. Out of those, 85% of businesses regard video as an important part of their marketing strategy, and 78% of marketers say video gives them a good ROI.
The same survey also reveals that 95% of people have watched an explanation video to learn more about a product or service. Interestingly, where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. Clearly, product marketing through videos works for both businesses and consumers.
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