Reconstruction of the wall, installation of headlights, broadcast equipment, this is the standard process of decoration of broadcast room.
Three high-end live scenes in one hour
Reconstruction of the wall, installation of headlights, broadcast equipment, this is the standard process of decoration of broadcast room.
Generally speaking, the decoration of a decent broadcast room, at least three days or so, the cost of thirty to fifty thousand yuan. However, Hangzhou live circle gives the speed is: 1 hour can decorate 3 high-end live scene.
This is Hangzhou Jeff E-commerce Group launched this year one-stop broadcast room decoration scheme. Through the decoration modularization, it can not only decorate multiple live scenes in the shortest time, but also reduce the cost to the lowest.
"Ordinary decoration of a broadcast room may need to spend 30,000 yuan, but after modularization only need 30,000 yuan." "Said the brother.
Something similar happens with live-streaming virtual humans. Virtual anchors and 3D scenes were key words in Taobao's three major efforts in live marketing announced last year. According to Taobao's official data, more than 1,000 merchants have joined the live-streaming 3D green screen era.
The beauty field is more representative, such as Perfect diary skincare's virtual anchor Stella, Huaxizi's "Huaxiaoxi", L 'Oreal's "Ou Xiaomi", and so on, are frequently shown in the broadcast room.
Hangzhou has also formed a mature industrial chain based on the original animation industry in the matter of creating virtual live broadcast. From the design of virtual human image, to the creation of human design, and then to the training of "Zhong Ren" (refers to the person who controls virtual anchors for live broadcast), a large number of new companies have emerged.
"From last year until now, we have been approached by a large number of companies to see if virtual human live streaming can improve efficiency and reduce costs." Fan Yong, co-founder of Materialist Technology, said. The company, which was founded in 2021, has launched NextHuman, a hyperrealistic digital human engine that creates a 3D realistic virtual human with flowing hair and skin that goes down to the pores.
If a brand wants to make a virtual person live broadcast, it just needs to download Materialist's software, pinch a face, purchase a complete set of hardware equipment, and find a "person in China" to do the work. "If you don't need the 2K HD version, it's completely free. This design could cost tens of thousands of yuan on the outside." "Fan Yong said.
"If you think the face you pinch is not pretty enough, you can go to our community, mobilize a designer, spend three or five thousand yuan, want to beautiful clothes can also let the designer design." Fan revealed that Materialist is now working with another Hangzhou-based company, Lindi Style3D, which designs digital clothes that can be worn on virtual people to look similar to real people.
