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One of the gifts of e cigarettes, aside from amusement, is sparing traditional smokers time, money, and effort to undergo an NR-T. If you think it's a wild claim and unrealistic, your cynicism can go away since there are various studies already agreeing with the thesis.
A recent study from the New England Journal of Medicine states that traditional smokers find it more helpful and more satisfactory to use e-cigarettes than NR-T products for smoking cessation. This study has been notably verified and corroborated by the Cancer Research UK (CRUK), adding some data that there is a beneficial impact from e-cig that NR-T can't provide quickly.