Results : 2019 Social Media Influencers’ Survey

 79 per cent of Consumers in the UAE and KSA have Unfollowed Social Media Influencers

New Survey from BPG Group and YouGov Highlights Consumers’ Views about Social Media Influencers

YouGov found that 85 per cent of respondents follow social media influencers in the UAE and KSA, while 79 per cent have unfollowed many social media influencers due to their increased promotional content and contrasting values and ethics.

But despite this movement by consumers, the survey reveals that influencers with relevant content continue to have a strong following as they win and retain consumer trust, which ultimately impacts purchasing decisions.

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