Why Marketers Must Experiment with Customer Experience?
The customer experience (CX) is an important aspect of marketing strategies, as the customer is king, but the COVID-19 pandemic has forced businesses to reevaluate their customer experience initiatives with an aim to create an exceptional journey for every customer. Today, customer service is extremely important to customers. A report of Microsoft on the global state of customer service showcased that 61% of consumers have stopped doing business with a brand because of poor customer service.
But
by various market experts. Different things were important as per the perspective of the market at different periods of time, 1900’s was the period of manufacturers, followed by the period of distribution which roughly started n around the 1960s. 1990 marked the beginning of the age of information or age of technology and today we are in the age of customers where the customer-centric approach has become the secret behind the success of any business.
