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The Salesforce CRT-550 exam consists of 60 multiple-choice questions and lasts for 105 minutes. The exam fee is $400, and candidates must score at least 65% to pass the exam. To prepare for the exam, Salesforce offers various resources, including online training, study guides, and practice exams. Candidates can also benefit from joining the Salesforce community and participating in user groups to learn from other professionals and share best practices. Passing the Salesforce CRT-550 exam is a valuable asset for marketing professionals who want to demonstrate their expertise in Salesforce Marketing Cloud and enhance their career opportunities.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q14-Q19):

NEW QUESTION # 14
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

A. Rename and delete sandbox synchronized data extensions before connecting.
B. Update query activities that reference the synchronized data extensions.
C. Remove existing user mappings, attribute mappings, and tracking subscriptions.
D. Configure Multi-Org settings to account for two production instances in Setup.

Answer: B

NEW QUESTION # 15
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

A. Mobile Device ID
B. Email
C. Loyalty Program Number
D. CRM ID

Answer: B,D

NEW QUESTION # 16
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?

A. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
B. Decision Split > Send email > Engagement Split > Send email
C. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
D. Engagement Split > Send email > Wait By Duration > Random Split > Send email

Answer: A

NEW QUESTION # 17
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

A. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

Answer: B

NEW QUESTION # 18
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers

A. Use Synchronized Data Sources to obtain data from Sales Cloud.
B. Create an Import Activity to import alumni data into Salesforce Report.
C. Use Data Designer to link student and alumni data to the contact record.
D. Create list attribute to store student data from Sales Cloud.

Answer: A,C

NEW QUESTION # 19
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