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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q82-Q87):
NEW QUESTION # 82
Which app do you use to set the default greeting option?
- A. Distributed Marketing Settings
- B. Administration
- C. Journey Builder
- D. Distributed Marketing Administration
Answer: D
NEW QUESTION # 83
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
- A. Salesforce Campaign Entry Source on the Lead Object
- B. Salesforce Data Entry Source on the Account Object
- C. Welcome Email Configuration on the Account Object
- D. Salesforce Data Entry Source on the Contact Object
Answer: B
NEW QUESTION # 84
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?
- A. Subscriber Key
- B. Subscriber Attributes
- C. System Preferences
- D. Primary Key
Answer: A
NEW QUESTION # 85
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers
- A. Responses are not sent within 24 hours of the outbound message.
- B. Next keyword was not specified on the outbound message.
- C. Response contained "stop" in the message content.
- D. Responses are not sent within the Conversation Window.
Answer: A,B
NEW QUESTION # 86
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An exclusion list
- B. An auto-suppression list
- C. An auto-exclusion list
- D. A global unsubscribe
Answer: B
NEW QUESTION # 87
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