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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q14-Q19):
NEW QUESTION # 14
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
- A. Interaction Studio
- B. Advertising Studio
- C. Social Studio
- D. Audience Studio
Answer: B
NEW QUESTION # 15
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. What publication lists will be used?
- B. How will Marketing Cloud and the database sync up?
- C. Will new users have an "Email ID"?
- D. What will be used as the Subscriber Key?
- E. Will the company need a custom preference center?
Answer: B,C,D
NEW QUESTION # 16
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Publication List with Data Extensions
- B. Exclusion List with Lists
- C. Publication List with Lists
- D. Exclusion List with Data Extensions
Answer: A
NEW QUESTION # 17
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Create a local copy of the product data in each BU.
- B. Use the File Transfer Activity to import data into each BU.
- C. Give users the Administrator Role so they can see all of the data.
- D. Share data extensions from the top-level BU.
Answer: D
NEW QUESTION # 18
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
- A. Tracking Extracts
- B. Data views
- C. Send Logs
- D. Scheduled Reports
Answer: D
NEW QUESTION # 19
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