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NEW QUESTION 29
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.
- A. Include Audience Network as additional placement
- B. Change the optimization to daily unique reach.
- C. Change the campaign objective to engagement.
- D. Add three new images into the ad set
- E. Change optimization from standard delivery to accelerated delivery.
Answer: A,E
NEW QUESTION 30
If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.
- A. 2 Campaigns and 2 Ad sets
- B. 1 Campaign and 3 Ad Sets
- C. 2 Campaigns and 1 Ad Set
- D. 1 Campaign and 2 Ad Sets
Answer: D
Explanation:
Explanation
Keep in mind that you change audiences at the ad set level.
Depending on the number of audiences you target, that is how many ad sets you will need.
In this case, if you have 2 saved audiences, you will need two ad sets under the same campaign. So the correct answer is 1 Campaign + 2 Ad Sets.
NEW QUESTION 31
You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.
- A. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
- B. You run different conversion campaign ads for all events currently being measured on the website.
- C. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
- D. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
Answer: A,C
Explanation:
Explanation
You should never optimize conversion campaigns unless you have at least 500 events. The number of events you are getting at each stage of your funnel are key here:
* 4,000 Lead Events => you can run conversion campaigns to new audiences.
* 300 Add To Cart Events => you need to run traffic campaigns to custom audiences (web visitors).
* 121 Initiate Checkout Events => you need to run traffic campaigns to custom audiences (web visitors).
* 48 Purchase Events => you need to run traffic campaigns to custom audiences (web visitors).
Therefore, the only two strategies that apply in this case is to run conversion ads to new audiences to the "Lead Event" and traffic ads to people who have stayed at one of the other events to move them ahead in your client's online sales funnel.
NEW QUESTION 32
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