In-house vs. Outsourced SEO: Which one is better?
The availability of outsourced services has evidently proved helpful to businesses – especially small companies that can’t afford an in-house team.

Enhancing your website’s SEO performance is no easy task, and you need to rope in skilled professionals for the job. Now, this raises a question – should you outsource SEO service or employ an in-house team of SEO professionals? This has become a common dilemma with a variety of business services in recent years, with outsourcing becoming a more common practice. So, let’s find out if you should work with an SEO company in Delhi or whether you are better off with an in-house SEO team.

Is it better to outsource your SEO services?

Let’s compare the two options on different aspects to see which one is a better choice for your business. 


Between in-house and outsourced SEO, the latter is a more cost-effective way to get your website optimized. Keeping salaried SEO professionals at your company would require you to pay them every month, regardless of how much work you required them to handle. Especially when your website has already secured a good SEO ranking and only needs to maintain its position, you could be losing money unnecessarily. On the other hand, you can hire outsourced SEO services and scale them based on your requirements. 


One of the biggest perks of outsourcing any service over hiring an in-house team is that the former saves you the hassle of recruitment. Finding skilled SEO professionals takes up a lot of effort, and so do onboarding and other associated tasks. Besides, recruitment can also incur additional costs, especially if you have to put up advertisements. Hiring an SEO company in India will lighten the work for your HR team and allow them to focus on more important and unavoidable tasks. 


This is an aspect where both in-house and outsourced SEO teams can be good. You might be able to find highly experienced SEO professionals if you’re lucky and/or put in enough effort. However, you won’t have to deal with any “ifs” and “buts” when you work with a reputed SEO company that has a strong track record behind it. The best ones out there have already worked with businesses across a variety of industries, and can cater to your requirements perfectly.

Team size

A well-established SEO company in India would always have a large team of professionals, specializing in different areas of search engine optimization. This way, you can always stay assured of comprehensive and hassle-free services. When it comes to in-house teams, the size of the workforce becomes a limiting factor. While theoretically you could build a team as large as needed, you can only hire so many employees without exceeding the budget. 


Overall, outsourcing your SEO is hands-down the best way to go about it. For sure, it has its challenges too, but none that a good SEO company in Delhi can’t help you overcome. All you need to do is find a well-known SEO company with a reputation for clear communication, timely delivery, and reliable services.