Bulk SMS or bulk calls are the most popular and widely used marketing strategies by businesses these days. Both bulk SMS and bulk calls are effective marketing tools but each has its advantages and disadvantages.
Agreed, the world is ever-changing with technology and consumer needs. People have become more selective and aware of the products or services being sold and purchased. Against this backdrop, every business needs to promote its services and products in the right way. For this, the right marketing strategies need to be deployed by businesses.
So is bulk SMS the right marketing strategy? Or is it bulk calls? Which strategy is more effective? This article will guide you through and give you clarity over the confusion.
What is Bulk SMS?
A bulk SMS is a service that businesses use to send SMS in bulk (more than thousands) to customers in a few seconds. This service is also known as SMS marketing and is the easiest way to send information to customers because all you have to do is use the bulk SMS software that delivers the text message to a list of customers uploaded.
Promotional SMS and transactional SMS are two types of bulk SMS used by businesses.
What are Bulk Calls?
A bulk call is a service used by businesses to send voice calls in bulk (more than thousands) to customers in a few seconds. This service is also known as voice broadcasting or smart announcement.
What are the Benefits of Bulk SMS over Bulk Calls?
Bulk SMS has many advantages over bulk calls. Here are a few advantages;
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Faster Turnaround Time: Bulk SMS reaches customers faster than a bulk call. Moreover, with a 98% open rate, bulk SMS gets read faster than a bulk call being received.
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Reach of communication when the phone is switched off: Bulk SMS stands a greater chance to be reached and read later by a customer when his/her phone is switched off. This is not the case with bulk calls. The campaign goes to waste once a customer’s phone is switched off.
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Cost: Bulk SMS is cheaper than bulk calls service. The entire process of running a bulk SMS campaign is less costly than running a bulk call campaign as the latter involves more elements.
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Reach by Forwarding: The receiver of bulk SMS can forward messages, unlike bulk calls that cannot be forwarded. So bulk SMS can reach a wider audience than bulk calls.
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Transactional and OTP Information Delivery: Bulk SMS can convey transactional (important alerts like delivery or order confirmation, etc) and OTP (a code for new user registration, payment verification, etc) information to customers but bulk calls cannot.
Conclusion
Apart from all the above advantages, bulk SMS service requires the least effort when compared with bulk calls.
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