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The Aggregator Business Model is a network model in which the aggregator firm gathers information about specific offering providers, enters into contracts with them, and sells their services under its own brand.
The aggregator's role in this case is to create a brand and organize a specific business sector in order to assist vendors or service providers in finding better exposure and selling their products/services in an organized manner. The aggregator ensures that the offerings listed on its platform have a consistent quality and a consistent price, even if they are listed and offered by different partner providers.
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