Shortcode in Political SMS Services
Customer communication is not only a vital part of every business organization - both small and large - for better and desired results. But in recent times, keeping in touch with voters has become essential for political parties around the world to achieve electoral success.
In a world where there are many ways to keep in touch with voters, SMS is a channel that can help political parties at critical moments during election campaigns. Campaigning is made easier by using political SMS shortcodes. Because there are multiple platforms for voters to engage, using a 160-character channel that is not only cheap and direct, but also open and engaging is a preferred choice for many organizations. But before we delve into the need to use political shortcodes for SMS, let's first understand the term shortcode in the messaging industry.
What are Shortcodes?
This is usually a five or six-digit short code that businesses can use to send bulk messages to customers around the world in no time. Instead of a 10-digit number appearing in the sender's column on their screen, the recipient finds a short code of no more than six digits. This is different from a normal text message sent by a friend or other member. This type of code is accepted by companies to promote their business. To create successful marketing campaigns, many customers choose shortcode service because customers can easily call it. Sometimes certain codes are associated with certain companies. Like brands, political parties use shortcodes for wider reach and effective communication.
Types of Shortcodes
There are two types of shortcodes that marketing teams commonly use to interact with customers. Political party political campaign teams also use this shortcode for better engagement. Here are 2 types of shortcodes that are generally used: Vanity Shortcode: This is a personalized call number that not only a political party but any brand can use to communicate with loyal and potential customers. It is a number that is easy for the target audience to remember, unlike other phone numbers. Generic Short Code: This is a type of shortcode randomly assigned to the user. This is a type of shortcode that is not easily accessible to the target audience.
Using the Shortcode Service for Political SMS For better outreach and effective communication, bulk messages to voters will certainly be very helpful. Using a vanity shortcode makes it easier for the parties involved in the promotion. This is because people tend to memorize codes that are easy to remember.