How custom printing work with digital printing
Facing the increasingly fierce market competition and the continuous impact of digital printing, traditional book printing service enterprises are looking for ways to improve their core competitiveness.

Common cardboard used by Chinese printers to print hardcover books

Facing the increasingly fierce market competition and the continuous impact of digital printing, traditional book printing service enterprises are looking for ways to improve their core competitiveness. No matter what method is adopted, if you want to be invincible in the printing market, ultimately improving printing quality, improving work efficiency and saving production cost are the only way for printing enterprises to improve their core competitiveness. In order to achieve this goal, printing enterprises have tried their best to cross the sea. From the perspective of the overall development trend of the industry, at present, it is mainly divided into two directions. One is the high-volume printing enterprises represented by combined printing, which constantly introduce super large format printing machines and expand the scale, strive to dilute the cost with scale, improve the work efficiency of the unit, and achieve the goal of improving the absolute value of enterprise benefits; The other is that the business is relatively stable, the printing quality is relatively high, and the large-scale effect cannot be applied. It can only be improved from the aspects of printing quality, printing process and single machine printing efficiency, so as to improve the overall operation efficiency, reduce the unit cost and improve the income of the enterprise.


Printing enterprises engaged in high-quality packaging and printing, fine books and picture books printing and other businesses obviously belong to the latter. Such enterprises are required to keep improving the product quality. At present, because the process management from prepress to printing is not standardized, the color management of many printing enterprises is still stuck in the rough management mode of printing high profit period, which can not ensure that the screen proofing, digital proofing and printing color are consistent. The same product printed by multiple printing machines has obvious color difference, and the customer recognizes that the color difference between the sample and the printing is large, resulting in non delivery, resulting in a large number of waste and even loss of customers, custom printing service should be the most important which need to be improved.


Objectively speaking, printing enterprises have been seeking help and improving for color problems, but the actual results are always unsatisfactory. The main reason lies in the lack of comprehensive and systematic understanding of color management. Printing is a systematic project, from design to prepress to printing. The same is true for color management. The deterioration of any link will directly lead to the systematic deviation of the whole process. Therefore, if the color difference management is not carried out systematically, it will get twice the result with half the effort.


At present, the debate between traditional printing and digital printing has been noisy for many years. We don't want to join the debate, but it can be clear that the so-called traditional digital printing formed by "traditional printing + whole process color management + application of new technology" should be the most suitable solution under the current equipment conditions. In particular, it has practical and far-reaching significance for enterprises to improve their core competitiveness and provide more professional book printing service.